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James Madison University campus

James Madison University

https://www.jmu.edu ↗

Where Dukes Pride Powers Your Business Dreams

James Madison University is a strong match for this student across most critical dimensions, scoring 86/100. The university excels in the st...

86.00
out of 100
GOOD FIT

AI Recommendation

James Madison University is a strong match for this student across most critical dimensions, scoring 86/100. The university excels in the student's primary priorities: exceptional school spirit and active campus culture (NOT a commuter school), strong business/marketing programs with outstanding career preparation, phenomenal nature access with 219+ sunny days, and legitimate dance team walk-on opportunities. Academic programs align excellently across all four interest areas (marketing, business, psychology, pre-PT) with AACSB accreditation, 85%+ business internship participation, and 88% post-graduation employment rate. The vibrant social scene with 400+ clubs, minimal Greek dominance, and 91% retention rate indicates high student satisfaction. However, there is ONE significant compromise: Harrisonburg is a small college town, not the urban environment the student specified preferring. While it offers a growing downtown area and isn't isolated, students seeking true city access will find the nearest metropolitan areas 1-2 hours away. The exceptional nature access and campus culture may compensate for this, but the student must honestly assess whether they can thrive in a small city setting despite preferring urban environments.

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Performance vs. Average College

Academic
33.0 +3.0
Avg: 30.0 83% of max
Culture
30.0 +8.0
Avg: 22.0 100% of max
Environment
15.0 +0.0
Avg: 15.0 75% of max
Special
8.0 +0.0
Avg: 8.0 80% of max
This College
Average

Score Breakdown

Academic Profile
33.0 /40 (83%)
Exceptional alignment with student interests. AACSB-accredited College of Business with particularly strong marketing program offering multiple concentrations in integrated marketing communications and digital marketing. Psychology program offers both BA/BS options with research opportunities and strong graduate school preparation. Pre-law advising program through Political Science/Justice Studies with good law school acceptance rates. Kinesiology pathway for pre-physical therapy with DPT graduate program available and clinical observation opportunities. All four academic interests have robust, well-regarded programs.
Program Strength
9.0 /10
Exceptional alignment with student interests. AACSB-accredited College of Business with particularly strong marketing program offering multiple concentrations in integrated marketing communications and digital marketing. Psychology program offers both BA/BS options with research opportunities and strong graduate school preparation. Pre-law advising program through Political Science/Justice Studies with good law school acceptance rates. Kinesiology pathway for pre-physical therapy with DPT graduate program available and clinical observation opportunities. All four academic interests have robust, well-regarded programs.
Student Faculty
6.0 /10
16:1 student-faculty ratio is moderate for a large public university but not exceptional. Lower-level classes range 25-50 students, which is sizable. However, upper-level classes typically 20-30 students with many seminars under 20 students in major coursework. Academic support is described as strong with professors known for accessibility and office hours. The large enrollment (20,000 undergrads) means intro classes won't provide the intimate setting desired, though this improves significantly in upper-division courses.
Applied Learning
9.0 /10
Outstanding experiential learning emphasis. Business school features case studies, client projects, and hands-on learning with 85%+ internship participation rate. 'Be the Change' philosophy emphasizes practical application across programs. Psychology includes lab work and research participation. Madison Center in DC provides semester-long internship opportunities. Robust internship infrastructure with strong Virginia and DC metro connections. CAP Center provides extensive support from freshman year. Programs require or strongly encourage internships.
Career Prep
9.0 /10
Excellent career preparation with 88% of graduates employed or in graduate school within 6 months. Comprehensive Career and Academic Planning (CAP) Center provides resume reviews, mock interviews, career counseling from freshman year. Each college has embedded career advisors. Strong employer recruiting with 100+ employers at career fairs. Average starting salary $50,000-55,000. Growing alumni network of 140,000+ with strong regional Mid-Atlantic presence. Business school has dedicated career services enhancing support for student's primary interest area.
Campus Culture
30.0 /30 (100%)
Exceptional school spirit perfectly matching student desires. Football games draw 20,000+ fans with enthusiastic student sections. 'Purple Out' traditions and students very proud to be 'Dukes.' Homecoming and family weekend are major campus events. Strong athletic support across all sports. This directly addresses the student's explicit requirement for strong school spirit.
School Spirit
10.0 /10
Exceptional school spirit perfectly matching student desires. Football games draw 20,000+ fans with enthusiastic student sections. 'Purple Out' traditions and students very proud to be 'Dukes.' Homecoming and family weekend are major campus events. Strong athletic support across all sports. This directly addresses the student's explicit requirement for strong school spirit.
Social Scene
10.0 /10
Vibrant, active campus life that is definitively NOT a commuter school - exactly what student wants. 65-70% of students live on or immediately adjacent to campus. Very active on weekends with constant campus programming. 400+ clubs and organizations. Court Square and downtown Harrisonburg active with students. Mix of party culture and alternative activities. Music scene, outdoor recreation clubs popular. 91% freshman retention rate indicates high student satisfaction with campus experience.
Greek Life
10.0 /10
Perfect balance for student preferences. Greek life present at 12-15% participation but not dominant - social scene does not revolve around Greek system. Many social opportunities exist outside Greek life, providing the active social scene student wants without Greek life overwhelming the culture. Mix of social and service organizations available.
Location & Environment
15.0 /20 (75%)
Significant compromise on urban preference. Harrisonburg is a small city/college town (population 54,000), NOT the urban or near-city environment student specified. Nearest true cities (DC, Richmond, Charlottesville) are 1-2 hours away. While downtown has restaurants, shops, and breweries creating college town vibe, this is the college's biggest mismatch with stated preferences. Campus feels contained, and students increasingly need cars for full access to activities. However, it's not isolated rural - growing city with safe, friendly atmosphere and walkable downtown area.
Location
5.0 /10
Significant compromise on urban preference. Harrisonburg is a small city/college town (population 54,000), NOT the urban or near-city environment student specified. Nearest true cities (DC, Richmond, Charlottesville) are 1-2 hours away. While downtown has restaurants, shops, and breweries creating college town vibe, this is the college's biggest mismatch with stated preferences. Campus feels contained, and students increasingly need cars for full access to activities. However, it's not isolated rural - growing city with safe, friendly atmosphere and walkable downtown area.
Climate
10.0 /10
Outstanding match for nature and sunshine preferences. Approximately 219 sunny days annually - significantly more than many East Coast locations. Shenandoah Valley location provides spectacular mountain views visible from campus. Exceptional nature access with Shenandoah National Park 30 minutes away, Blue Ridge Mountains, endless hiking/camping/rock climbing, Massanutten Resort 20 minutes away. Multiple state parks within 30-45 minutes. Outdoor recreation is major part of JMU culture. Four distinct seasons with mild winters. Spring and fall particularly beautiful with cherry blossoms and fall foliage against mountain backdrop.
Special Requirements
8.0 /10 (80%)
Strong walk-on opportunity available. 'Madison Dance' team performs at football and basketball games and competes nationally at UDA College Nationals. Auditions held in April/May with walk-on opportunities available through auditions - no prior college dance experience required, though it is competitive. Additionally, multiple club dance teams and numerous dance clubs for various styles provide alternatives if competitive team doesn't work out. Contact information provided through Spirit Program Coordinator and specific phone number (540-568-6461). Only limitation is competitive nature of auditions, but opportunities definitely exist.
Dance Team
8.0 /10
Strong walk-on opportunity available. 'Madison Dance' team performs at football and basketball games and competes nationally at UDA College Nationals. Auditions held in April/May with walk-on opportunities available through auditions - no prior college dance experience required, though it is competitive. Additionally, multiple club dance teams and numerous dance clubs for various styles provide alternatives if competitive team doesn't work out. Contact information provided through Spirit Program Coordinator and specific phone number (540-568-6461). Only limitation is competitive nature of auditions, but opportunities definitely exist.

Top Strengths 8

  • 1 Exceptional school spirit with 20,000+ attendance at football games and strong 'Dukes' pride - perfect match for student's top priority
  • 2 Definitively NOT a commuter school with 65-70% living on/near campus and vibrant weekend activity
  • 3 Outstanding business/marketing programs with AACSB accreditation and 85%+ internship participation rate
  • 4 Phenomenal nature access (Shenandoah National Park 30 min away) with 219 sunny days annually - exceeds climate preferences
  • 5 Strong academic support with accessible professors and comprehensive tutoring/writing centers addressing need for teacher support
  • 6 Madison Dance team offers legitimate walk-on audition opportunities plus multiple club dance options
  • 7 88% career placement rate within 6 months with robust CAP Center support from freshman year
  • 8 Greek life present but not dominant (12-15%) allowing active social scene without Greek pressure

Things to Consider 6

  • 1 MAJOR CONCERN: Harrisonburg is a small city/college town, NOT urban - nearest cities 1-2 hours away, directly conflicting with stated urban preference
  • 2 Large enrollment (20,000 undergrads) means intro classes of 25-50 students, though upper-level classes improve to 20-30
  • 3 Out-of-state tuition approximately $28,000-29,000 annually (though reasonable for out-of-state public)
  • 4 2 hours from major airports making travel logistics more challenging
  • 5 Dance team auditions are competitive - walk-on possible but requires skill and preparation
  • 6 Car increasingly necessary by sophomore year for full outdoor recreation access and travel despite campus transportation

Detailed Research

Internships

Robust internship program with strong connections in Virginia, Washington DC metro area, and beyond. Business students have 85%+ internship participation. Career and Academic Planning (CAP) Center provides extensive support. Madison Center in DC for semester-long internships.

Avg Class Size

Lower-level classes range 25-50 students; upper-level classes typically 20-30 students. Many seminar-style classes under 20 students in major coursework.

Teaching Style

Strong emphasis on experiential learning and applied education. Business school features case studies, client projects, and hands-on learning. Psychology includes lab work and research participation. 'Be the Change' philosophy emphasizes practical application.

Academic Support

Extensive support through University Writing Center, Tutoring Center, Student Success Centers in each college. Professors known for accessibility and office hours. Academic advising embedded in each college. Strong support culture.

Career Placement

88% of graduates employed or in graduate school within 6 months. Strong regional employer connections. Average starting salary approximately $50,000-55,000.

Program Rankings

  • No specific pre-law major but strong advising through Political Science and Justice Studies. JMU has a Pre-Law Advising program. Good acceptance rates to law schools.
  • College of Business (CoB) is AACSB accredited. Marketing program is particularly strong with dedicated faculty. Ranked among top public business schools in Virginia.
  • Strong program within CoB with emphasis on integrated marketing communications and digital marketing. Multiple concentrations available.
  • BA and BS options available. Well-regarded program with research opportunities. Prepares students for graduate school and various career paths.
  • Kinesiology major is the typical path. Strong Health Sciences programs. DPT program available for graduate study. Excellent preparation with clinical observation opportunities.

Student Faculty Ratio

16:1

Greek Life

Approximately 12-15% of students involved in Greek life. Present but not dominant. Social scene does not revolve around Greek life. Many social opportunities outside Greek system. Mix of social and service fraternities/sororities.

Social Scene

Vibrant and diverse social scene. Strong club and organization involvement (400+ clubs). Music scene is active. Outdoor recreation clubs popular. Balance of party culture and alternative activities. Generally described as friendly, welcoming community.

School Spirit

Exceptional school spirit. Football games draw 20,000+ fans. 'Purple Out' traditions. Strong athletic support across sports. Students very proud to be 'Dukes.' Homecoming and family weekend are major events. Known for enthusiastic student section.

Retention Rate

91% freshman retention rate

Graduation Rate

83% six-year graduation rate

Weekend Activity

Very active campus on weekends. NOT a commuter school - approximately 65-70% of students live on or immediately adjacent to campus. Court Square and downtown Harrisonburg active with students. Constant campus programming and events.

Political Climate

Moderate to slightly left-leaning, but diverse political perspectives. More moderate than many Virginia universities. Generally tolerant and civil discourse. Focus on community service and civic engagement rather than political activism.

Setting

Small city/college town setting. Harrisonburg population approximately 54,000. Campus feels contained but city is accessible. Shenandoah Valley location provides mountain views and natural beauty.

Sunny Days

Approximately 219 sunny days per year. Four distinct seasons with mild winters compared to northern states. Spring and fall are particularly beautiful. Average annual temperature around 55°F. More sunshine than many East Coast locations.

Nature Access

Exceptional nature access. Shenandoah National Park 30 minutes away. Blue Ridge Mountains visible from campus. Endless hiking, camping, rock climbing nearby. Massanutten Resort 20 minutes for skiing. Multiple state parks within 30-45 minutes. Outdoor recreation is major part of JMU culture.

Transportation

Harrisonburg Transit provides free bus service. Campus has extensive bus system. Walkable campus and downtown area. Car helpful but not essential. Zipcars available. Many students have cars by sophomore year for outdoor activities.

Nearest Airport

Shenandoah Valley Regional Airport (20 minutes) - limited flights. Primary airports: Dulles International (IAD) - 2 hours; Reagan National (DCA) - 2 hours; Richmond (RIC) - 2 hours. Charlottesville airport 1 hour.

Surrounding Area

Harrisonburg is a growing small city with college town vibe. Court Square downtown has restaurants, shops, breweries. Growing food scene with diverse options. Farmers market is popular. Mix of college students and local community. Safe, friendly atmosphere. Less urban than desired but not isolated rural.

Dance Team

JMU has the 'Madison Dance' team which performs at football and basketball games. This is a competitive spirit/dance team. They hold auditions typically in April/May. Walk-on opportunities available through auditions - no prior college dance experience required but competitive. Team competes nationally at UDA College Nationals. Also club dance teams and numerous dance clubs for various styles.

Recreation

  • UREC (University Recreation Center) is state-of-the-art facility with climbing wall, pools, fitness centers, courts, and studios. Extensive intramural sports program (30+ sports). Outdoor adventure programs through UREC. Golf course on campus. Multiple fitness facilities across campus.
  • Highly active intramural program with high participation rates. Sports range from traditional (basketball, soccer) to unique (quidditch, inner tube water polo). Multiple competitive levels available. Strong club sports program including competitive dance.

Food Quality

Consistently ranked among best college food in the nation. Multiple dining halls with different themes. E-Hall (Festival) is award-winning. Mrs. Green's (vegetarian/vegan). Steak night is legendary. Top 5 in Princeton Review rankings for campus food. Extensive options including food court style, restaurants, and convenience stores.

Campus Beauty

Beautiful campus with iconic Bluestone architecture. Well-maintained grounds with mountain backdrop. Quad areas popular for studying and recreation. Mix of historic and modern buildings. Campus consistently ranked among most beautiful. Cherry blossoms in spring. Fall foliage spectacular with mountain setting.

Housing Quality

Housing quality varies. Newer dorms (Chesapeake, Shenandoah, Potomac halls) are excellent. Older dorms (Bluestone area) have character but more basic. Lakeside area has apartment-style. Village area popular for upperclassmen. On-campus housing guaranteed for freshmen and sophomores. Many students move to off-campus apartments junior/senior year.

Dance Team Contact

Madison Dance can be contacted through JMU Spirit Program Coordinator. Check JMU Athletics website or email: dukeclub@jmu.edu for current coach contact. Also contact JMU Cheerleading & Dance office at (540) 568-6461.

Data Quality & Confidence

Confidence Level
HIGH 82/100
Last Updated
Oct 25, 2025
1 week ago